kickoff

It reminds me of the time when Whole Foods finally made it to Pittsburgh. For its first 6 months, this particular Whole Foods did more volume per square foot than any WF in the nation. There was a serious market for healthy foods. People want it, and respond with enthusiasm when they finally get it.
 
Today, at the big kickoff event, we had hoped to generate some interest on campus to just attend. We had hoped that our outreach strategy would get their attention. We had hoped we might get 100 or so students to show up for the kick off seminar.
 
We had 750. Their beautiful gym was packed. 
 
The enthusiasm is tremendous across the campus, from faculty, staff, students and the community. The coordination with food service, SGA, athletics, academics, HR, Student Affairs and the rest, is SO heartening, because this is exactly what we need to do to provide a real change; a real improvement in the culture of health.
 
For the rest of the day, I’m meeting w the IRB (to be able to publish our results as research), then Food Service, then a local radio interview, then SGA.
 
 

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Dr. Clower is the award-winning author of  The Fat Fallacy, The French Don’t Diet, and Founder of The PATH  Wellness Programs
 
New: See Dr Clower’s interview with Barbara  Walters!
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