{"id":4458,"date":"2016-08-30T11:20:55","date_gmt":"2016-08-30T15:20:55","guid":{"rendered":"https:\/\/www.willclower.com\/blog\/?p=4458"},"modified":"2016-09-01T12:34:53","modified_gmt":"2016-09-01T16:34:53","slug":"when-brands-collide-my-story","status":"publish","type":"post","link":"https:\/\/www.mymedwellness.com\/blog\/?p=4458","title":{"rendered":"When Brands Collide. My Story."},"content":{"rendered":"
\n

\"BuildIt’s weird. I started as a neuroscientist, recording brain cells from awake behaving primates to understand how the brain both controls movement and learns new movement behaviors — acquisition and execution.<\/span><\/p>\n

After doing research\u00a0in France, I saw what everyone else sees and just wrote down a dietary cultural comparison. This became a book, then 3 books (I have 4 in all, but the 4th one really isn’t readable). After returning home, people asked me to go on radio, television, and comment for print articles.\u00a0<\/span><\/p>\n

I was just minding my own business, a garden-variety neuroscientist recording brain cells from monkeys. The next thing I knew, people knew my name. Weird.\u00a0<\/span><\/p>\n

When I decided that I was doing more good in this world by helping people have a better relationship with food, I founded my company and started providing solutions for companies. At that point, a business brand emerged and people would call because they knew the name (Mediterranean Wellness). Again, weird.\u00a0<\/span><\/p>\n

Having never done this before, with exactly\u00a0zero training in branding \/ marketing \/ blah blah blah, I struggled with what to do with these two brands: one\u00a0personal brand and one\u00a0profession. Which do I keep and why? I was asked about this on this interview<\/a><\/span> to let them know how I addressed this dilemma.<\/span><\/p>\n

The bottom line for me was learning what resonated with my clients, and being at peace with the duality. Hope you enjoy this interview and would love to get your thoughts.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

It’s weird. I started as a neuroscientist, recording brain cells from awake behaving primates to understand how the brain both controls movement and learns new movement behaviors — acquisition and … <\/p>\n","protected":false},"author":3,"featured_media":4460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[494],"tags":[],"class_list":["post-4458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7Qv5g-19U","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":2241,"url":"https:\/\/www.mymedwellness.com\/blog\/?p=2241","url_meta":{"origin":4458,"position":0},"title":"Got Brain Cells? Here is How To Grow New Ones","author":"Will Clower","date":"November 29, 2010","format":false,"excerpt":"When I was growing up as a wee neuroscientist, I was told that we could not grow any new brain cells.\u00a0So, when you go on a bender and wake up to feel like a jack-hammer is lodged in your head because of all the neurons you pummeled the night before,\u2026","rel":"","context":"In "Articles"","block_context":{"text":"Articles","link":"https:\/\/www.mymedwellness.com\/blog\/?cat=494"},"img":{"alt_text":"","src":"https:\/\/mlcmmqmgggev.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/4.bp.blogspot.com\/_HAl9r2q_-j0\/TPOd8yoK_lI\/AAAAAAAACzA\/7WtYPA8j0fQ\/s320\/BrainPower.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":7764,"url":"https:\/\/www.mymedwellness.com\/blog\/?p=7764","url_meta":{"origin":4458,"position":1},"title":"Train Your Brain In August: With exercise","author":"Will Clower","date":"July 29, 2019","format":false,"excerpt":"All month we will explore the brain. Specifically, we'll walk you through the methods for training your brain to be stronger, smarter, and faster! In my former life as a neuroscientist, I recorded brain cells to understand how the nervous system controlls behavior. I have this memory of speaking with\u2026","rel":"","context":"In "Articles"","block_context":{"text":"Articles","link":"https:\/\/www.mymedwellness.com\/blog\/?cat=494"},"img":{"alt_text":"CG Brain Lifting Weights","src":"https:\/\/mlcmmqmgggev.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/www.mymedwellness.com\/blog\/wp-content\/uploads\/2019\/08\/CG-Brain-Lifting-Weights.jpg?fit=1183%2C887&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/mlcmmqmgggev.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/www.mymedwellness.com\/blog\/wp-content\/uploads\/2019\/08\/CG-Brain-Lifting-Weights.jpg?fit=1183%2C887&ssl=1&resize=350%2C200 1x, https:\/\/mlcmmqmgggev.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/www.mymedwellness.com\/blog\/wp-content\/uploads\/2019\/08\/CG-Brain-Lifting-Weights.jpg?fit=1183%2C887&ssl=1&resize=525%2C300 1.5x, https:\/\/mlcmmqmgggev.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/www.mymedwellness.com\/blog\/wp-content\/uploads\/2019\/08\/CG-Brain-Lifting-Weights.jpg?fit=1183%2C887&ssl=1&resize=700%2C400 2x, https:\/\/mlcmmqmgggev.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/www.mymedwellness.com\/blog\/wp-content\/uploads\/2019\/08\/CG-Brain-Lifting-Weights.jpg?fit=1183%2C887&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":12599,"url":"https:\/\/www.mymedwellness.com\/blog\/?p=12599","url_meta":{"origin":4458,"position":2},"title":"The #1 Way To Spritz Yourself With Happy Brain Chemicals","author":"Will Clower","date":"November 1, 2023","format":false,"excerpt":"In my former life as a neuroscientist, I would stimulate specific areas of the brain to map the behaviors stored within its neuronal networks. Others have more extensively explored regions that control all aspects of behavior: movement, speech (speaking it, and understanding it), feelings, memories, even religious spirituality (link: for\u2026","rel":"","context":"In "Articles"","block_context":{"text":"Articles","link":"https:\/\/www.mymedwellness.com\/blog\/?cat=494"},"img":{"alt_text":"","src":"https:\/\/mlcmmqmgggev.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/www.mymedwellness.com\/blog\/wp-content\/uploads\/2023\/10\/positive_happy_neurochemicals_of_the_brain.png?fit=1092%2C612&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/mlcmmqmgggev.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/www.mymedwellness.com\/blog\/wp-content\/uploads\/2023\/10\/positive_happy_neurochemicals_of_the_brain.png?fit=1092%2C612&ssl=1&resize=350%2C200 1x, https:\/\/mlcmmqmgggev.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/www.mymedwellness.com\/blog\/wp-content\/uploads\/2023\/10\/positive_happy_neurochemicals_of_the_brain.png?fit=1092%2C612&ssl=1&resize=525%2C300 1.5x, https:\/\/mlcmmqmgggev.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/www.mymedwellness.com\/blog\/wp-content\/uploads\/2023\/10\/positive_happy_neurochemicals_of_the_brain.png?fit=1092%2C612&ssl=1&resize=700%2C400 2x, https:\/\/mlcmmqmgggev.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/www.mymedwellness.com\/blog\/wp-content\/uploads\/2023\/10\/positive_happy_neurochemicals_of_the_brain.png?fit=1092%2C612&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5841,"url":"https:\/\/www.mymedwellness.com\/blog\/?p=5841","url_meta":{"origin":4458,"position":3},"title":"Building a Better Brain. Don’t Be A Slug.","author":"Will Clower","date":"March 16, 2018","format":false,"excerpt":"In my former life as a neuroscientist (over 25 years ago), I did physiology research on certain aspects of the brain and behavior. At some point after a long week of working with monkeys, a few of us went out for a beer at the local place. And I guess\u2026","rel":"","context":"In "Activity"","block_context":{"text":"Activity","link":"https:\/\/www.mymedwellness.com\/blog\/?cat=528"},"img":{"alt_text":"","src":"https:\/\/mlcmmqmgggev.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/www.mymedwellness.com\/blog\/wp-content\/uploads\/2018\/08\/iStock-1068364620.jpg?fit=724%2C483&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/mlcmmqmgggev.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/www.mymedwellness.com\/blog\/wp-content\/uploads\/2018\/08\/iStock-1068364620.jpg?fit=724%2C483&ssl=1&resize=350%2C200 1x, https:\/\/mlcmmqmgggev.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/www.mymedwellness.com\/blog\/wp-content\/uploads\/2018\/08\/iStock-1068364620.jpg?fit=724%2C483&ssl=1&resize=525%2C300 1.5x, https:\/\/mlcmmqmgggev.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/www.mymedwellness.com\/blog\/wp-content\/uploads\/2018\/08\/iStock-1068364620.jpg?fit=724%2C483&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":5822,"url":"https:\/\/www.mymedwellness.com\/blog\/?p=5822","url_meta":{"origin":4458,"position":4},"title":"Building A Better Brain. Use it or Lose it.","author":"Will Clower","date":"March 12, 2018","format":false,"excerpt":"Remember that saying, \"you only use 10% of your brain\"? It's completely wrong. If you don't use your brain, you lose it, which means that IF you have brain cells up there, they're being used. At the cellular level, the connections between brain cells will retract and ultimately die if\u2026","rel":"","context":"In "Articles"","block_context":{"text":"Articles","link":"https:\/\/www.mymedwellness.com\/blog\/?cat=494"},"img":{"alt_text":"","src":"https:\/\/mlcmmqmgggev.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/www.mymedwellness.com\/blog\/wp-content\/uploads\/2018\/08\/iStock-1068364620.jpg?fit=724%2C483&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/mlcmmqmgggev.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/www.mymedwellness.com\/blog\/wp-content\/uploads\/2018\/08\/iStock-1068364620.jpg?fit=724%2C483&ssl=1&resize=350%2C200 1x, https:\/\/mlcmmqmgggev.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/www.mymedwellness.com\/blog\/wp-content\/uploads\/2018\/08\/iStock-1068364620.jpg?fit=724%2C483&ssl=1&resize=525%2C300 1.5x, https:\/\/mlcmmqmgggev.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/www.mymedwellness.com\/blog\/wp-content\/uploads\/2018\/08\/iStock-1068364620.jpg?fit=724%2C483&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2172,"url":"https:\/\/www.mymedwellness.com\/blog\/?p=2172","url_meta":{"origin":4458,"position":5},"title":"(Audio) Recording of Saturday’s Program:","author":"Will Clower","date":"January 16, 2011","format":false,"excerpt":"Here's what we covered this week:\u00a0A look inside Jared Loughner's Brain!A perspective on the Tucson Tragedy of 2011.Answering the question: Do We Eat Too Much Meat?And Making Buttermilk BiscuitsHere's the link:http:\/\/recordings.talkshoe.com\/TC-139\/TS-439898.mp3Looking forward to your thoughts on this.For more information: Click here to visit Will Clower's website.","rel":"","context":"In "Articles"","block_context":{"text":"Articles","link":"https:\/\/www.mymedwellness.com\/blog\/?cat=494"},"img":{"alt_text":"","src":"https:\/\/mlcmmqmgggev.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/4.bp.blogspot.com\/_HAl9r2q_-j0\/TTM1Gndh9hI\/AAAAAAAAC3s\/1nXQ2B2RA8k\/s320\/Microphone.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4458"}],"version-history":[{"count":2,"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4458\/revisions"}],"predecessor-version":[{"id":4474,"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4458\/revisions\/4474"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}