{"id":2743,"date":"2008-08-04T12:24:00","date_gmt":"2008-08-04T12:24:00","guid":{"rendered":"https:\/\/www.willclower.com\/blog\/2008\/08\/functional-foods-flounder.html"},"modified":"2016-08-12T13:40:38","modified_gmt":"2016-08-12T13:40:38","slug":"functional-foods-flounder","status":"publish","type":"post","link":"https:\/\/www.mymedwellness.com\/blog\/?p=2743","title":{"rendered":"Functional Foods Flounder"},"content":{"rendered":"<p><a href=\"https:\/\/mlcmmqmgggev.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/2.bp.blogspot.com\/_HAl9r2q_-j0\/SJb4cicTqSI\/AAAAAAAAAYc\/oJSgIP9h1nA\/s1600-h\/FruitLoops.jpg\"><img data-opt-id=1264374526  fetchpriority=\"high\" data-recalc-dims=\"1\" decoding=\"async\" id=\"BLOGGER_PHOTO_ID_5230641186402969890\" style=\"FLOAT: left; MARGIN: 0px 10px 10px 0px; CURSOR: hand\" alt=\"\" src=\"https:\/\/mlcmmqmgggev.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/2.bp.blogspot.com\/_HAl9r2q_-j0\/SJb4cicTqSI\/AAAAAAAAAYc\/oJSgIP9h1nA\/s200\/FruitLoops.jpg?w=735\" border=\"0\" \/><\/a> <\/p>\n<div>Sprinkle in a multivitamin into a box of Fruit Loops, then suddenly it turns from a dye and sugar fiesta, into an important part of a balanced breakfast. <\/div>\n<p><\/p>\n<div><\/div>\n<div>But this idea &#8230; of spiking food with individual elements such as omega-3 fatty acids &#8230; is running into trouble. <\/div>\n<div> <\/div>\n<div><a href=\"http:\/\/www.foodnavigator-usa.com\/Publications\/Food-Beverage-Nutrition\/NutraIngredients\/Industry\/Omega-3-in-crisis-as-functional-foods-flounder\/?c=d%2BEjT%2BDm97Ce6beqIbNNjQ%3D%3D\">Click here for the entire article.<\/a><\/div>\n<p><\/p>\n<div><\/div>\n<div>One UK food company has removed the omega-3 component from its Vitality yoghurt range, citing confusion and scepticism toward fortified foods. In other words, they don&#8217;t think it matters to you and me as a selling gimmick. <\/div>\n<div><\/div>\n<p><\/p>\n<div>The massive Unilever company has also withdrawn drinking and spoonable yoghurt lines from its Omega-3 Plus in European markets; only the omega-3 spread remains.<\/div>\n<div>According to <em>New Nutrition Business <\/em>magazine in an editorial this month, <em>\u201cOnce the darling of the functional food sector, omega-3 enrichment is no longer the irresistible business proposition that, to some, it appeared to be.<\/em>\u201d<\/div>\n<p><\/p>\n<div>This is good news, not because of the nutritional validity of what they are doing. It is great news because it means that people are becoming more savvy to silliness, and more likely to eat foods that are normal. Consumers are tired of the search for the magic bullet that will save them, the <em><strong>product <\/strong><\/em>that they must consume every day for optimal health, and more likely to turn to a <strong><em>process<\/em><\/strong> of living well every day. <\/div>\n<div> <\/div>\n<div>And that is some good news!!<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sprinkle in a multivitamin into a box of Fruit Loops, then suddenly it turns from a dye and sugar fiesta, into an important part of a balanced breakfast. But this &hellip; <\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[227],"tags":[],"class_list":["post-2743","post","type-post","status-publish","format-standard","hentry","category-culture-of-health"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7Qv5g-If","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":1871,"url":"https:\/\/www.mymedwellness.com\/blog\/?p=1871","url_meta":{"origin":2743,"position":0},"title":"The Internal SPF. 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Number 5.","author":"Will Clower","date":"June 4, 2018","format":false,"excerpt":"The health benefits of omega-3 fatty acids are very well known, especially for reducing the risk of heart disease and stroke.\u00a0 \u00a0 There are 2 basic kinds of omega-3s \u2013 docosahexaenoic acid (DHA) and eicosapentenoic acid (EPA) \u2013 which, beyond the benefits it brings for your ticker, are also associated\u2026","rel":"","context":"In &quot;Articles&quot;","block_context":{"text":"Articles","link":"https:\/\/www.mymedwellness.com\/blog\/?cat=494"},"img":{"alt_text":"","src":"https:\/\/mlcmmqmgggev.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/www.willclower.com\/blog\/wp-content\/uploads\/2018\/11\/salmon-2432339__480-300x178.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2357,"url":"https:\/\/www.mymedwellness.com\/blog\/?p=2357","url_meta":{"origin":2743,"position":1},"title":"For High HDL, Get The Big O(mega-3 fatty acids)","author":"Will Clower","date":"June 17, 2010","format":false,"excerpt":"How to raise your \"good cholesterol\"? Eat fatty fish. Fatty? Isn't that bad? Nope. Not any more. Of course, it used to be bad, but that was a sad fad. So don't be a cad, you can even ask your dad, add fatty fish to your diet. What about supplements?\u2026","rel":"","context":"In &quot;Articles&quot;","block_context":{"text":"Articles","link":"https:\/\/www.mymedwellness.com\/blog\/?cat=494"},"img":{"alt_text":"Bookmark and Share","src":"https:\/\/mlcmmqmgggev.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/s7.addthis.com\/static\/btn\/v2\/lg-share-en.gif?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":7606,"url":"https:\/\/www.mymedwellness.com\/blog\/?p=7606","url_meta":{"origin":2743,"position":2},"title":"Good-For-Your-Skin Foods!","author":"Will Clower","date":"July 15, 2019","format":false,"excerpt":"The largest organ of your body is your skin. To care for this organ, so it can better take care of you, proper nutrition is important. But what foods are good for the skin? One group of good-for-your-skin foods are those rich in omega-3 fatty acids. They can be found\u2026","rel":"","context":"In &quot;Articles&quot;","block_context":{"text":"Articles","link":"https:\/\/www.mymedwellness.com\/blog\/?cat=494"},"img":{"alt_text":"Best Foods for Healthy Skin Infographic","src":"https:\/\/mlcmmqmgggev.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/www.mymedwellness.com\/blog\/wp-content\/uploads\/2019\/07\/Foods-For-Healthy-Skin-Infographic.jpg?fit=1024%2C1024&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/mlcmmqmgggev.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/www.mymedwellness.com\/blog\/wp-content\/uploads\/2019\/07\/Foods-For-Healthy-Skin-Infographic.jpg?fit=1024%2C1024&ssl=1&resize=350%2C200 1x, https:\/\/mlcmmqmgggev.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/www.mymedwellness.com\/blog\/wp-content\/uploads\/2019\/07\/Foods-For-Healthy-Skin-Infographic.jpg?fit=1024%2C1024&ssl=1&resize=525%2C300 1.5x, https:\/\/mlcmmqmgggev.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/www.mymedwellness.com\/blog\/wp-content\/uploads\/2019\/07\/Foods-For-Healthy-Skin-Infographic.jpg?fit=1024%2C1024&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2718,"url":"https:\/\/www.mymedwellness.com\/blog\/?p=2718","url_meta":{"origin":2743,"position":3},"title":"Fish on the Brain","author":"Will Clower","date":"September 2, 2008","format":false,"excerpt":"A while back, health authorities told us not to eat salmon ... too many oils, you know. 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