{"id":2682,"date":"2008-10-23T09:00:00","date_gmt":"2008-10-23T09:00:00","guid":{"rendered":"https:\/\/www.willclower.com\/blog\/2008\/10\/putting-caffeine-in-food.html"},"modified":"2016-09-21T10:30:08","modified_gmt":"2016-09-21T14:30:08","slug":"putting-caffeine-in-food","status":"publish","type":"post","link":"https:\/\/www.mymedwellness.com\/blog\/?p=2682","title":{"rendered":"Putting Caffeine in Food?"},"content":{"rendered":"

\"\"<\/a><\/p>\n

According to this Food Industry Report<\/a>, you should expect to see caffeine-spike foods and snacks appearing on your grocer’s shelves.<\/div>\n

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The brand, Morning Spark\u2019s, for example, now produces a caffeine-fortified instant oatmeal in addition to their energy bars.<\/div>\n

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Even weirder, if that were possible, Dakota Valley Products manufactures natural, healthy seeds infused with caffeine, taurine, lysine, and ginseng. They say this provides twice the amount of energy as an energy drink without the added sugar.<\/div>\n

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According to one food industry spokesperson, \u201cThis trend shows that consumers may be distinguishing between somewhat unhealthy stimulants, which they desire, and high sugar content in drinks, which they do not.\u201d<\/em><\/div>\n

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\u201cStimulants could be infused into many other foods \u2013 breakfast foods may be a particularly good candidate, including energy-giving cereals, breads and spreads.\u201d<\/div>\n

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Who are they targeting for caffeine-spiked foods?<\/strong><\/div>\n
In 2003, 9 percent of adult respondents to a survey by Mintel had said they consume energy drinks; in 2008, that number had increased to 15 percent.
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However, the consumer segment that revealed the most growth was teens<\/em>. Mintel\u2019s latest survey found that 35 percent of teenagers regularly consume energy drinks, up from 19 percent in 2003.<\/div>\n
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“Energy drinks have quickly become a daily beverage choice. As more Americans use energy drinks, we’ve seen a rise in products being launched with innovative new ingredients, claims and consumer targets,” according to one industry analysist.<\/div>\n","protected":false},"excerpt":{"rendered":"

According to this Food Industry Report, you should expect to see caffeine-spike foods and snacks appearing on your grocer’s shelves. The brand, Morning Spark\u2019s, for example, now produces a caffeine-fortified … <\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[494],"tags":[418],"class_list":["post-2682","post","type-post","status-publish","format-standard","hentry","category-articles","tag-caffeine"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7Qv5g-Hg","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":2683,"url":"https:\/\/www.mymedwellness.com\/blog\/?p=2683","url_meta":{"origin":2682,"position":0},"title":"Too Much Caffeine???","author":"Will Clower","date":"October 22, 2008","format":false,"excerpt":"Too much caffeine -- and it's likely you don't know just how much caffeine is in each drink -- poses a potential health risk to the teens and kids they are marketed to. This, according to Dr. Roland Griffiths, a caffeine researcher.He says that while there are no known effects\u2026","rel":"","context":"In "Articles"","block_context":{"text":"Articles","link":"https:\/\/www.mymedwellness.com\/blog\/?cat=494"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5367,"url":"https:\/\/www.mymedwellness.com\/blog\/?p=5367","url_meta":{"origin":2682,"position":1},"title":"Energy Drinks Worse for Your Heart Than Caffeine Alone: Study","author":"Will Clower","date":"May 2, 2017","format":false,"excerpt":"(via Reuters) Drinking 32 ounces of energy drink is associated with potentially harmful changes in blood pressure and heart function that are beyond those seen with caffeine alone, according to a new study. There are more than 500 energy drink products on the market, and their increased popularity is matched\u2026","rel":"","context":"In "Articles"","block_context":{"text":"Articles","link":"https:\/\/www.mymedwellness.com\/blog\/?cat=494"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2684,"url":"https:\/\/www.mymedwellness.com\/blog\/?p=2684","url_meta":{"origin":2682,"position":2},"title":"Red Bull. A drug delivery device?","author":"Will Clower","date":"October 21, 2008","format":false,"excerpt":"Are stimulant drinks just a vehicle for drug injection?Researchers at Johns Hopkins University are raising the issue, and recommending that caffeine be subject to the very same regulations as other drugs. Stimulant drink manufacturers have skirted US Food and Drug Administration (FDA) regulation by selling their products, which contain from\u2026","rel":"","context":"In "Articles"","block_context":{"text":"Articles","link":"https:\/\/www.mymedwellness.com\/blog\/?cat=494"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2685,"url":"https:\/\/www.mymedwellness.com\/blog\/?p=2685","url_meta":{"origin":2682,"position":3},"title":"Caffeine Intoxication","author":"Will Clower","date":"October 20, 2008","format":false,"excerpt":"Write this down: A little is good ... A lot is not.Surging global demand for high-caffeine energy drinks has led to increased reports of negative health impacts linked to the stimulant\u2019s use in beverages, according to a new review.Researchers from John Hopkins University suggest that the labelling and aggressive marketing\u2026","rel":"","context":"In "Articles"","block_context":{"text":"Articles","link":"https:\/\/www.mymedwellness.com\/blog\/?cat=494"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1955,"url":"https:\/\/www.mymedwellness.com\/blog\/?p=1955","url_meta":{"origin":2682,"position":4},"title":"Healthiest sources of caffeine … corrected","author":"Will Clower","date":"April 11, 2013","format":false,"excerpt":"This AOL infographic is interesting, but misleading. Of course, plain black coffee is wicked healthy for you, as is Green, Black, and Oolong tea.\u00a0But soda? With its phosphoric acid that can contribute to brittle bones? They list this as \"even better\". Weird. I'm guessing that this should NOT be on\u2026","rel":"","context":"In "Articles"","block_context":{"text":"Articles","link":"https:\/\/www.mymedwellness.com\/blog\/?cat=494"},"img":{"alt_text":"","src":"https:\/\/mlcmmqmgggev.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/www.willclower.com\/blog\/wp-content\/uploads\/2013\/04\/healthiestsourcescaffeine.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":5364,"url":"https:\/\/www.mymedwellness.com\/blog\/?p=5364","url_meta":{"origin":2682,"position":5},"title":"Taking the stairs may boost energy more than drinking caffeinated beverages","author":"Will Clower","date":"April 28, 2017","format":false,"excerpt":"For young women running on little sleep, 10 minutes of stair walking increased energy more than the amount of caffeine in a soda or half a cup of coffee, according to a small study. This energy boost is relatively short, and overtired workers may need to do a few bouts\u2026","rel":"","context":"In "Articles"","block_context":{"text":"Articles","link":"https:\/\/www.mymedwellness.com\/blog\/?cat=494"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2682"}],"version-history":[{"count":1,"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2682\/revisions"}],"predecessor-version":[{"id":3677,"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2682\/revisions\/3677"}],"wp:attachment":[{"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}