{"id":2678,"date":"2008-10-28T09:00:00","date_gmt":"2008-10-28T09:00:00","guid":{"rendered":"https:\/\/www.willclower.com\/blog\/2008\/10\/and-the-children-shall-lead-them.html"},"modified":"2016-09-21T10:30:08","modified_gmt":"2016-09-21T14:30:08","slug":"and-the-children-shall-lead-them","status":"publish","type":"post","link":"https:\/\/www.mymedwellness.com\/blog\/?p=2678","title":{"rendered":"And the Children Shall Lead Them …"},"content":{"rendered":"

\"\"<\/a>According to this research, <\/a>the message may be sinking in — in the UK, at least.<\/p>\n

Regardless of the location, it gives hope that we are actually having a positive impact on kids, by marketing healthy messasges to them.<\/p>\n

The data, looking at UK children from 11-16 years old found significant improvements in kids’ attitude toward food: in 2003, only 71% believed a balanced diet was important. By 2007, 80% said so.<\/p>\n

However, as children get older, the effect starts to slip somewhat. Older children have more spending power than pre-teens, and more independence from their parents. This is why they are such a key demographic for food manufacturers, with “figures they admire or identify with\u201d, rather than through parents.<\/p>\n

Admittedly, increased awareness and education (through positive marketing messages) is only the first of a 10,000 step trek to improve the culture of health for our children. But … even though there is a long way to go yet … even though this is only an indicator for change … it is a movement in the right direction. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

According to this research, the message may be sinking in — in the UK, at least. Regardless of the location, it gives hope that we are actually having a positive … <\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[494,307],"tags":[],"class_list":["post-2678","post","type-post","status-publish","format-standard","hentry","category-articles","category-childhood-obesity"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7Qv5g-Hc","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":2674,"url":"https:\/\/www.mymedwellness.com\/blog\/?p=2674","url_meta":{"origin":2678,"position":0},"title":"Parents, Kids, and Weight","author":"Will Clower","date":"November 1, 2008","format":false,"excerpt":"This article argues the obvious: our weight and health problems are best solved within families.According to UK researchers, found benefits for both children and their parents. The children, who were all overweight or obese at the study's start, became less sedentary and managed to lose some weight.Their parents, meanwhile, reported\u2026","rel":"","context":"In "Childhood Obesity"","block_context":{"text":"Childhood Obesity","link":"https:\/\/www.mymedwellness.com\/blog\/?cat=307"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2641,"url":"https:\/\/www.mymedwellness.com\/blog\/?p=2641","url_meta":{"origin":2678,"position":1},"title":"UK Color Free? How US?","author":"Will Clower","date":"December 22, 2008","format":false,"excerpt":"It took this scientific article in the journal Lancet to get anything moving. The Food Standards Agency oversees the food safety in the UK. They are calling on companies to identify all products without food additives ... particularly food dyes. Is it not incredible to you that anyone would have\u2026","rel":"","context":"In "Articles"","block_context":{"text":"Articles","link":"https:\/\/www.mymedwellness.com\/blog\/?cat=494"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2163,"url":"https:\/\/www.mymedwellness.com\/blog\/?p=2163","url_meta":{"origin":2678,"position":2},"title":"Calories on menus don’t affect kids’ food choices | Reuters","author":"Will Clower","date":"February 18, 2011","format":false,"excerpt":"Requiring fast-food restaurants in New York City to post calorie counts on menus did little to cut the number of calories children and teens consumed, U.S. researchers said on Tuesday.They found that children and adolescents noticed the calories posted on the menu but the calorie counts made little difference in\u2026","rel":"","context":"In "Articles"","block_context":{"text":"Articles","link":"https:\/\/www.mymedwellness.com\/blog\/?cat=494"},"img":{"alt_text":"","src":"https:\/\/mlcmmqmgggev.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/2.bp.blogspot.com\/-RmtHeNlEK1g\/TVqoiOZLApI\/AAAAAAAAC7g\/BSPvJ7-E3Ds\/s320\/FastFoodFrownieFace.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2406,"url":"https:\/\/www.mymedwellness.com\/blog\/?p=2406","url_meta":{"origin":2678,"position":3},"title":"Kids’ Suicide Risk Same for All Antidepressants – healthfinder.gov","author":"Will Clower","date":"April 12, 2010","format":false,"excerpt":"Unbelievable. Give a depressed child ANY anti-depressant, and ...\"The FDA showed a doubling in the risk of suicidal ideation among children taking antidepressants, compared with placebo ....\"So. If you do nothing, you will be twice a likely NOT to cause suicidal thoughts in your children. Who is still prescribing these??Kids'\u2026","rel":"","context":"In "Articles"","block_context":{"text":"Articles","link":"https:\/\/www.mymedwellness.com\/blog\/?cat=494"},"img":{"alt_text":"Bookmark and Share","src":"https:\/\/mlcmmqmgggev.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/s7.addthis.com\/static\/btn\/v2\/lg-share-en.gif?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2381,"url":"https:\/\/www.mymedwellness.com\/blog\/?p=2381","url_meta":{"origin":2678,"position":4},"title":"How to Get Your Children to Play Outdoors","author":"Will Clower","date":"May 20, 2010","format":false,"excerpt":"I remember my mom ... \"Go outside, you're driving me crazy!!\" Then, we'd bolt for the door, and go hang with our friends, in the woods, in the yard, in the little swatch of woods in the back. \"Playing Outside\" is an indicator of how our Culture of Health is\u2026","rel":"","context":"In "Articles"","block_context":{"text":"Articles","link":"https:\/\/www.mymedwellness.com\/blog\/?cat=494"},"img":{"alt_text":"Bookmark and Share","src":"https:\/\/mlcmmqmgggev.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/s7.addthis.com\/static\/btn\/v2\/lg-share-en.gif?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2190,"url":"https:\/\/www.mymedwellness.com\/blog\/?p=2190","url_meta":{"origin":2678,"position":5},"title":"Your kids’ cholesterol. The best medicine may be to just leave them alone.","author":"Will Clower","date":"January 5, 2011","format":false,"excerpt":"The old saying is, \"If you have a hammer, everything looks like a nail\". In other words ... if you have a product, you want to apply that product to everything.\u00a0Here are two examples:Bariatric surgeons want to apply gastric bypass and banding to children.Companies that make Lipitor, etc., want to\u2026","rel":"","context":"In "Articles"","block_context":{"text":"Articles","link":"https:\/\/www.mymedwellness.com\/blog\/?cat=494"},"img":{"alt_text":"","src":"https:\/\/mlcmmqmgggev.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/4.bp.blogspot.com\/_HAl9r2q_-j0\/TSShR5aEMWI\/AAAAAAAAC2k\/4UBe1Zti_t8\/s320\/KidsRaiseHand.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2678"}],"version-history":[{"count":1,"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2678\/revisions"}],"predecessor-version":[{"id":3673,"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2678\/revisions\/3673"}],"wp:attachment":[{"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}