{"id":2650,"date":"2008-12-02T15:10:00","date_gmt":"2008-12-02T15:10:00","guid":{"rendered":"https:\/\/www.willclower.com\/blog\/2008\/12\/health-halo-hides-calories.html"},"modified":"2016-09-21T10:26:29","modified_gmt":"2016-09-21T14:26:29","slug":"health-halo-hides-calories","status":"publish","type":"post","link":"https:\/\/www.mymedwellness.com\/blog\/?p=2650","title":{"rendered":"Health Halo Hides Calories"},"content":{"rendered":"

\"\"<\/a>Let’s say you’re Keebler … and you have an Elf. Furthermore, you have to sell cookies, but the current market is anti-fat.<\/p>\n

This is an incredible dilemma!! You still have to make it taste good, but it can’t have a smidge of butter in it because you are marketing it as a “healthy low fat” option.<\/p>\n

How do you make it taste good? Add sugar, and lots of it … principally in the form of High Fructose Corn Syrup (because it’s about 11 times cheaper as an industrial sweetener than normal sugar).<\/p>\n

So, you get something that is low in fat, so you reason, based on all you have heard, that this will be a great option for you. Very healthy, right??<\/p>\n

Wrong.<\/p>\n

In today’s NYTimes Health section, John Tierney writes about “The Health Halo” effect<\/a>. That is, food manufacturers HAVE to label their products as healthy, or you won’t buy them. But that labelling can focus on one aspect (low fat … leading you to believe you can eat tons of it), while avoiding the unhealthy aspect (high sugar … leading you to be hungrier for more, while consuming WAY too many calories in the process).<\/p>\n

This is a perfect example of our Culture of Health at work, in this case against us.<\/p>\n","protected":false},"excerpt":{"rendered":"

Let’s say you’re Keebler … and you have an Elf. Furthermore, you have to sell cookies, but the current market is anti-fat. This is an incredible dilemma!! You still have … <\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[494,227],"tags":[],"class_list":["post-2650","post","type-post","status-publish","format-standard","hentry","category-articles","category-culture-of-health"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7Qv5g-GK","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":2250,"url":"https:\/\/www.mymedwellness.com\/blog\/?p=2250","url_meta":{"origin":2650,"position":0},"title":"WHAT? Low fat diets could increase heart disease?","author":"Will Clower","date":"November 24, 2010","format":false,"excerpt":"Could it be true?\u00a0Has all our coaching to eat low fat foods (in order to save our hearts) actually put us at a greater risk?! Chair of the Harvard School of Public Health\u2019s nutrition department Dr. Walter Willett is emphatic:\u00a0\u201cIf anything, the literature shows a slight advantage of the high\u2026","rel":"","context":"In "Articles"","block_context":{"text":"Articles","link":"https:\/\/www.mymedwellness.com\/blog\/?cat=494"},"img":{"alt_text":"","src":"https:\/\/mlcmmqmgggev.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/2.bp.blogspot.com\/_HAl9r2q_-j0\/TOrrJrDTSbI\/AAAAAAAACyk\/NmKD495E1lc\/s320\/Heart.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1932,"url":"https:\/\/www.mymedwellness.com\/blog\/?p=1932","url_meta":{"origin":2650,"position":1},"title":"Med Diet not just for prevention, beats low fat diet on treatment","author":"Will Clower","date":"October 21, 2014","format":false,"excerpt":"We've known for a long time that the Mediterranean diet is good for prevention, to prevent problems like diabetes ... and high blood pressure ... and heart disease ... and Metabolic syndrome ... and boring tasteless food ... from happening to you in the first place.\u00a0Follow @willclowerBut this study\u00a0shows that\u2026","rel":"","context":"In "Articles"","block_context":{"text":"Articles","link":"https:\/\/www.mymedwellness.com\/blog\/?cat=494"},"img":{"alt_text":"","src":"https:\/\/mlcmmqmgggev.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/www.willclower.com\/blog\/wp-content\/uploads\/2014\/10\/MedDietTable.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2790,"url":"https:\/\/www.mymedwellness.com\/blog\/?p=2790","url_meta":{"origin":2650,"position":2},"title":"When fat can be healthy","author":"Will Clower","date":"May 20, 2008","format":false,"excerpt":"The New York Times reported today that there are some great ways to cook vegetables to maximize the vitamin content, and that eating them raw was not always as good for you. Here is the full article.But the most interesting aspect was in an afterthought at the bottom of the\u2026","rel":"","context":"In "Articles"","block_context":{"text":"Articles","link":"https:\/\/www.mymedwellness.com\/blog\/?cat=494"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2752,"url":"https:\/\/www.mymedwellness.com\/blog\/?p=2752","url_meta":{"origin":2650,"position":3},"title":"Living and Dieting in the Post-Atkins World","author":"Will Clower","date":"July 15, 2008","format":false,"excerpt":"It\u2019s the dietary irony of our age. Low carb theory has told us that we should avoid certain foods because they cause a rapid insulin spike, followed by a consequent evacuation of glucose from your blood \u2013 known to carb eaters as the sugar blues. Even though you may start\u2026","rel":"","context":"In "Articles"","block_context":{"text":"Articles","link":"https:\/\/www.mymedwellness.com\/blog\/?cat=494"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7843,"url":"https:\/\/www.mymedwellness.com\/blog\/?p=7843","url_meta":{"origin":2650,"position":4},"title":"Sugar: How To Crave Less","author":"Will Clower","date":"September 21, 2019","format":false,"excerpt":"This month we focus on sugar consumption: which to eat, which to avoid, and how to change your own cravings for the better! People say to me, \"Well, I eat sweets BECAUSE I have a sweet tooth.\" But this is actually, exactly, opposite from the truth. 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