{"id":2512,"date":"2009-08-31T12:07:00","date_gmt":"2009-08-31T12:07:00","guid":{"rendered":"https:\/\/www.willclower.com\/blog\/2009\/08\/what-synthetic-sweeteners-do-in-your-brain.html"},"modified":"2016-09-21T10:12:01","modified_gmt":"2016-09-21T14:12:01","slug":"what-synthetic-sweeteners-do-in-your-brain","status":"publish","type":"post","link":"https:\/\/www.mymedwellness.com\/blog\/?p=2512","title":{"rendered":"What Synthetic Sweeteners Do In Your Brain"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/4.bp.blogspot.com\/_HAl9r2q_-j0\/Spu9EAkGWAI\/AAAAAAAACKU\/aoZ6q7uDNgs\/s1600-h\/ArtificialSweeteners.jpg\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 320px; height: 213px;\" src=\"https:\/\/i0.wp.com\/4.bp.blogspot.com\/_HAl9r2q_-j0\/Spu9EAkGWAI\/AAAAAAAACKU\/aoZ6q7uDNgs\/s320\/ArtificialSweeteners.jpg?w=735\" border=\"0\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5376098456765356034\" \/><\/a><a href=\"http:\/\/www.latimes.com\/features\/health\/la-he-sweet-brain31-2009aug31,0,2078819.story\">This great article<\/a> was just released in the L.A. Times reporting on Brain Scans taken while people taste either normal sugar or a number of synthetic sweeteners. <\/p>\n<div><\/div>\n<div>Here&#8217;s the bottom line: You may taste it (subjectively) as sweet, but your brain doesn&#8217;t take it (objectively) the same way.  <\/div>\n<div><\/div>\n<div>If you taste sugar, certain areas of your brain light up. However, your brain does NOT respond the same way when you taste the synthetics. Subjects taste sugary sweetness, but your body doesn&#8217;t respond to it in the same way. <\/div>\n<div><\/div>\n<div>Perhaps this explains why scientists are so confused by the effect of zero-calorie sweeteners on something like weight control. The Nurses Health Study showed that consumption of these synthetics results in INCREASED weight, even when compared to drinking regular sugary soft drinks!! <\/div>\n<div><\/div>\n<div>Doesn&#8217;t this just reiterate what we have said over and over. The &#8220;calories-in, calories-out&#8221; dogma of our current nutrition scientists is not the whole story. There is more to weight control, more to living a healthy life, more to optimal health, than this notion. <\/div>\n<div><\/div>\n<div>By contrast, if our approach were to simply eat food, there would be no confusion in any of these data &#8212; of course the brain acts differently to synthetics versus the real thing &#8230; of course the body responds differently to artificial sweeteners, and of course the consumption of synthetic ingredients of any type can interfere with your body&#8217;s natural working ability to regulate anything &#8230; including its weight!  <\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>This great article was just released in the L.A. Times reporting on Brain Scans taken while people taste either normal sugar or a number of synthetic sweeteners. Here&#8217;s the bottom &hellip; <\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[494],"tags":[371],"class_list":["post-2512","post","type-post","status-publish","format-standard","hentry","category-articles","tag-artificial-sweetener"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7Qv5g-Ew","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":1946,"url":"https:\/\/www.mymedwellness.com\/blog\/?p=1946","url_meta":{"origin":2512,"position":0},"title":"Deranged: What Artificial Sweeteners Are Doing To You","author":"Will Clower","date":"September 12, 2013","format":false,"excerpt":"Follow @willclowerHere\u2019s the big picture: If you eat zero calorie \u201cdiet\u201d products, you can be left with more than zero calories. In fact, a study from theDepartment of Psychological Sciences and Ingestive Behavior\u00a0at Purdue University looked at all the reviews of all the studies on artificial sweeteners over the past\u2026","rel":"","context":"In &quot;Articles&quot;","block_context":{"text":"Articles","link":"https:\/\/www.mymedwellness.com\/blog\/?cat=494"},"img":{"alt_text":"iStock 000009453083Small What Artificial Sweeteners Are Doing To You","src":"https:\/\/i0.wp.com\/blog.spafinder.com\/wp-content\/uploads\/iStock_000009453083Small.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1934,"url":"https:\/\/www.mymedwellness.com\/blog\/?p=1934","url_meta":{"origin":2512,"position":1},"title":"On sugar, synthetic sugars, and metabolic derangement","author":"Will Clower","date":"October 17, 2014","format":false,"excerpt":"I just presented yesterday for a large company's health fair, and during both of my presentations the same question came up.\u00a0What about sugar?\u00a0After all, we know Americans eat about 140 POUNDS of sugar per person per year. I don't eat a lot myself, so some of you are eating mine!\u00a0But\u2026","rel":"","context":"In &quot;Articles&quot;","block_context":{"text":"Articles","link":"https:\/\/www.mymedwellness.com\/blog\/?cat=494"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.willclower.com\/blog\/wp-content\/uploads\/2014\/10\/ArtificialSweeteners.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2100,"url":"https:\/\/www.mymedwellness.com\/blog\/?p=2100","url_meta":{"origin":2512,"position":2},"title":"Synthetic sweeteners affect satiety: Study","author":"Will Clower","date":"May 25, 2011","format":false,"excerpt":"We are told that synthetics, such as these sweeteners, give you sweetness in your food, but nothing else.\u00a0It turns out that, surprise, there is more going on that was first thought. In fact, your very perception of satiety, or fullness.\u00a0Just add this to the list of \"unintended consequences\" that are\u2026","rel":"","context":"In &quot;Articles&quot;","block_context":{"text":"Articles","link":"https:\/\/www.mymedwellness.com\/blog\/?cat=494"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/1.bp.blogspot.com\/-e1qxFdHdpgU\/Tdzr2j8-OdI\/AAAAAAAADGM\/aDy4aGvlX6Q\/s320\/ArtificialSweeteners.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":7845,"url":"https:\/\/www.mymedwellness.com\/blog\/?p=7845","url_meta":{"origin":2512,"position":3},"title":"What Is The Healthiest Sugar?","author":"Will Clower","date":"October 14, 2019","format":"image","excerpt":"This month we focus on sugar consumption: which to eat, which to avoid, and how to change your own cravings for the better! You might think that the healthiest sugar is the one with zero calories, such as the array of artificial sweeteners. But there is a great deal of\u2026","rel":"","context":"In &quot;Articles&quot;","block_context":{"text":"Articles","link":"https:\/\/www.mymedwellness.com\/blog\/?cat=494"},"img":{"alt_text":"light and dark brown sugar","src":"https:\/\/i0.wp.com\/www.mymedwellness.com\/blog\/wp-content\/uploads\/2019\/09\/light-and-dark-brown-sugar.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.mymedwellness.com\/blog\/wp-content\/uploads\/2019\/09\/light-and-dark-brown-sugar.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.mymedwellness.com\/blog\/wp-content\/uploads\/2019\/09\/light-and-dark-brown-sugar.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.mymedwellness.com\/blog\/wp-content\/uploads\/2019\/09\/light-and-dark-brown-sugar.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.mymedwellness.com\/blog\/wp-content\/uploads\/2019\/09\/light-and-dark-brown-sugar.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2741,"url":"https:\/\/www.mymedwellness.com\/blog\/?p=2741","url_meta":{"origin":2512,"position":4},"title":"On Your Mark, Get Set, Stevia!","author":"Will Clower","date":"August 7, 2008","format":false,"excerpt":"Here it comes, the next new thing. Stevia has been locked out of the U.S. sweetener market but, perhaps in a battle of the titans, the soda industry has opened a path for its entry.Over the next few days, I'll be highlighting the science, nutritional and political, behind the new\u2026","rel":"","context":"In \"artificial sweetener\"","block_context":{"text":"artificial sweetener","link":"https:\/\/www.mymedwellness.com\/blog\/?tag=artificial-sweetener"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7894,"url":"https:\/\/www.mymedwellness.com\/blog\/?p=7894","url_meta":{"origin":2512,"position":5},"title":"Pace Controls Portions","author":"Will Clower","date":"November 18, 2019","format":false,"excerpt":"Here\u2019s an appetizer of common sense before we get into the meat of this article. If you have weight to be lost, you are most likely consuming more than your body requires for energy. But here's the problem. The amount you eat is the amount you are hungry for. Therefore\u2026","rel":"","context":"In &quot;Articles&quot;","block_context":{"text":"Articles","link":"https:\/\/www.mymedwellness.com\/blog\/?cat=494"},"img":{"alt_text":"Man and Woman at home eating in a hurry","src":"https:\/\/i0.wp.com\/www.mymedwellness.com\/blog\/wp-content\/uploads\/2019\/10\/Man-Woman-Eating-in-Hurry.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.mymedwellness.com\/blog\/wp-content\/uploads\/2019\/10\/Man-Woman-Eating-in-Hurry.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.mymedwellness.com\/blog\/wp-content\/uploads\/2019\/10\/Man-Woman-Eating-in-Hurry.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.mymedwellness.com\/blog\/wp-content\/uploads\/2019\/10\/Man-Woman-Eating-in-Hurry.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.mymedwellness.com\/blog\/wp-content\/uploads\/2019\/10\/Man-Woman-Eating-in-Hurry.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2512"}],"version-history":[{"count":1,"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2512\/revisions"}],"predecessor-version":[{"id":3507,"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2512\/revisions\/3507"}],"wp:attachment":[{"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mymedwellness.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}